Impact of customer loyalty and service operations on customer behaviour and firm performance: empirical evidence from UK retail sector
Retail networks are striving to achieve competitive advantage by increasing value through loyalty and efficiency with a focus on service operations. As sales promotions have become an integral part of the retail supply chain planning, customer behavioural aspects based on loyalty and service operati...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis
2017
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| Online Access: | http://eprints.nottingham.ac.uk/48897/ http://eprints.nottingham.ac.uk/48897/ http://eprints.nottingham.ac.uk/48897/ http://eprints.nottingham.ac.uk/48897/1/Impact%20of%20customer%20loyalty%20.pdf |