A two-staged SEM-neural network approach for understanding and predicting the determinants of m-commerce adoption
The advancement in wireless and mobile technologies has presented tremendous business opportunity for mobile-commerce (m-commerce). This research aims to examine the factors that influence consumers’ m-commerce adoption intention. Variables such as perceived usefulness, perceived ease of use, percei...
| Main Author: | |
|---|---|
| Format: | Article |
| Published: |
Elsevier
2013
|
| Online Access: | http://eprints.nottingham.ac.uk/47752/ http://eprints.nottingham.ac.uk/47752/ http://eprints.nottingham.ac.uk/47752/ |