Analyzing and evaluating the service quality of foreign banks’ digital offerings in China: a case study of online banking and mobile banking

The purpose of this article is to explore the overall performance of the three selected foreign banks’ service quality in digital offerings (online banking and mobile banking) in Chinese retail banking context. The three sample banks were selected based upon accessibility. They are HSBC from UK, Cit...

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Bibliographic Details
Main Author: GUO, YIFEI
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2017
Online Access:http://eprints.nottingham.ac.uk/46235/
http://eprints.nottingham.ac.uk/46235/1/Management%20Research%20Project%20%28N14B16%29%20Summer%20_%204271248.pdf