Promotional approaches to undergraduate recruitment for marginalised courses and marginalised students
This research challenges the norms of undergraduate recruitment promotion practice responding to political, economic, social and technological drivers in a competitive environment. The practical problem is defined from a marketing practitioner standpoint working with core approaches which do not rep...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Online Access: | http://eprints.nottingham.ac.uk/43236/ http://eprints.nottingham.ac.uk/43236/1/Promotional%20approaches%20to%20undergraduate%20recruitment.pdf |