Effectiveness of tobacco control television advertisements with different types of emotional content on tobacco use in England, 2004–2010
Aim: To examine the effects of tobacco control television advertisements with positive and negative emotional content on adult smoking prevalence and cigarette consumption. Design: Analysis of monthly cross-sectional surveys using generalised additive models. Setting: England. Participants:...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
BMJ Publishing Group
2014
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| Online Access: | http://eprints.nottingham.ac.uk/36391/ http://eprints.nottingham.ac.uk/36391/ http://eprints.nottingham.ac.uk/36391/ http://eprints.nottingham.ac.uk/36391/1/Sims%202016%20Tobacco%20control.pdf |