Uncovering Customer Value in the Cardiac Rhythm Management Industry in Malaysia
In the Cardiac Rhythm Management (CRM) industry in Malaysia, customer value is derived from multiple touch points between the electrophysiologist (EP) and the industry employed allied professional (IEAP). Due to the hybrid nature of the product service elements of this business-to-business (B2B) int...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
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| Online Access: | http://eprints.nottingham.ac.uk/26286/ http://eprints.nottingham.ac.uk/26286/1/AugustinLeeKuanLock.pdf |