A Study to Assess the Diversification ecisions of a Malaysian Educational Product Company Using Resource Based View
The purpose of this study is to determine whether the COMPANY based on its existing core competency should still retain the stationery and educational related product retail business. The study was conducted through interview, observation and reviewing various documents that are available. Seven res...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2010
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| Online Access: | http://eprints.nottingham.ac.uk/26204/ http://eprints.nottingham.ac.uk/26204/1/HoeChinPhin.pdf |