Viral Advertising: Branding Effects from Consumers’ Perspectives
Viral advertising is popular for its high viral transmission results online. Its increased impacts on the social media users have been noticed by the author. At the same time, viewers’ negative attitudes toward traditional advertisements become obvious which can be regarded as the phenomenon of adve...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | http://eprints.nottingham.ac.uk/25788/ http://eprints.nottingham.ac.uk/25788/1/DT_JIANG_YUEQING.pdf |