First Mover Strategy Analysis on Volvo Buses India Pvt Ltd.

This paper includes the research on first mover strategy and its experience advantages, considering the company Volvo Buses India. The company and its operations are studied directly and indirectly to connect the findings with theories. Proven theories by research scholars and industry experts are u...

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Bibliographic Details
Main Author: ABDUL RASHEED, HARA TWO
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2012
Online Access:http://eprints.nottingham.ac.uk/25702/
http://eprints.nottingham.ac.uk/25702/1/MBA_-_HARA_TWO_ADBUL_RASHEED_-_DISSERTATION_2012.pdf