An Examination of the Critical Factors of Store Brand Purchase Intentions
Consumer behaviour is very complex interaction of affect, cognition, behaviour and environment activities, which deals with how and why individuals conduct the exchange events of products and service. Brand, as a signal of quality assurance and sometimes a symbol of identity, plays a significant rol...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
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| Online Access: | http://eprints.nottingham.ac.uk/25488/ http://eprints.nottingham.ac.uk/25488/1/ZhaoXiaoQian.pdf |