Electronic Word Of Mouth (eWOM) On Social Networking Sites and Its Effect on Brand Reputation Management
An research into why consumers post brand related content on social networking websites and how it positively/negatively affects a brands reputation on social networking websites. The effect of eWOM on brands and what brands should do to make the best of it and avoid the worst.
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2011
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| Online Access: | http://eprints.nottingham.ac.uk/25184/ http://eprints.nottingham.ac.uk/25184/1/Electronic_Word_Of_Mouth_%28eWOM%29_On_Social_Networking_Sites_and_Its_Effect_on_Brand_Reputation_Management..pdf |