Analyze the Entry Modes of Foreign Retailers in China: A case study on Sainsbury’s
With a fast-growing economy that support a population of 1.5 billion, China is believed to hold promise as both an economic superpower and an enormous market in the twenty-first century. Meanwhile, the speed of retailer internationalization has increased dramatically throughout the world. As a resul...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2011
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| Online Access: | http://eprints.nottingham.ac.uk/25180/ http://eprints.nottingham.ac.uk/25180/1/lixsl29.pdf |