Exploring the branding and marketing communications strategies of Nottingham MBA in China
Background The MBA education becomes more popular nowadays. The competition amongst MBA programmes in different countries is being increasingly fierce. In order to diversifies the source of students and expend the market, MBA programmes pursue to entry overseas markets. As a result, the competition...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2011
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| Online Access: | http://eprints.nottingham.ac.uk/24914/ http://eprints.nottingham.ac.uk/24914/2/final_draft.pdf |