The Change of Cultural Depictions on Chinese and American Print Smoking Advertising
Advertising is not only a communication tool, but also a differentiation marketing strategy in tobacco industry (Hong et al., 1987). Smoking advertising is a significant stimulation of cigarette demands. It has to take the blame for the increasing smoking-related deaths (Pierce et al., 1999). As a r...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
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| Online Access: | http://eprints.nottingham.ac.uk/24849/ http://eprints.nottingham.ac.uk/24849/1/20110905-ZHANGQIAN-DT.pdf |