Costs on Consumers in E-Commerce Transactions

This study analyses various transaction costs that are commonly incurred in e-commerce transactions. Multiple approaches were undertaken in this study to understand Malaysians' perception of transaction costs, which are the significance of each transaction costs to Malaysians, the trade-offs th...

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Bibliographic Details
Main Author: Lim, Julian Chu Heing
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2007
Online Access:http://eprints.nottingham.ac.uk/24320/
http://eprints.nottingham.ac.uk/24320/1/julianlim.pdf