The motivation for strategic alliance formation: A case study between FAW-Volkswagen and FAW-Toyota
This paper investigates the concept of strategic alliance, motivations for strategic alliances formation and criteria for selecting strategic partners. At the same time, it integrates present situations of the international and domestic automobile industries. By analysis and comparison of motives be...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | http://eprints.nottingham.ac.uk/23259/ http://eprints.nottingham.ac.uk/23259/1/DISSERTATION_BY_LING_CHEN.pdf |