The Impact of Value over Innovation
This dissertation is based on the group report (Thaper et al, 2009), which is the output from a leading pharmaceutical company commissioning a team of Nottingham University MBA students to investigate the potential of unmet demand in the pharmaceutical market. Based on the investigation undertaken,...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2009
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| Online Access: | http://eprints.nottingham.ac.uk/23211/ http://eprints.nottingham.ac.uk/23211/1/Toru_Masuoka_Dissertation_final_PDF.pdf |