Malaysia Airlines - Will the phoenix rise once more?

This dissertation seeks to digest the corporate culture theories and gauge if Malaysia Airline System’s (MAS) survival strategy after the 2005 turbulent will emancipate the company from current and future crisis. This research emphasizes on the correlation of the organisational performance culture...

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Bibliographic Details
Main Author: Mohd Zin, Syarizan Adzlinda
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2009
Online Access:http://eprints.nottingham.ac.uk/23133/
http://eprints.nottingham.ac.uk/23133/1/eDissertation_MohdZin_MScIntBusiness.pdf