The Effect of Brand Equity on Consumer Buying Behaviour In the Laptop Market of China
ABSTRACT As the laptop market is teemed with increasingly competition and more sophisticated customers, effective branding strategies are a key tool for firms to acquire and maintain customers. However, consumer buying behaviour is complicated concept. Therefore, precisely understanding the con...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
|
| Online Access: | http://eprints.nottingham.ac.uk/21403/ http://eprints.nottingham.ac.uk/21403/1/MA_DISSERTATION.pdf |