Branding in High Fashion Industry in China
Due to the booming economy of the country, the rising disposable income and strong desire of status expression, China is viewed as a promising land for the luxury industry, providing fertile ground for the growth of luxury goods suppliers. More and more famous foreign fashion businesses pour into Ch...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Online Access: | http://eprints.nottingham.ac.uk/21334/ http://eprints.nottingham.ac.uk/21334/1/07MSclixys21.pdf.pdf |