Country-Of-Origin and Perceived Product Quality: Comparison between Chinese and British consumers
When consumers come across same products manufactured in different countries, they must make a purchasing decision taking into account of different factors. Their decision to purchase a particular product originating from a specific country may be influenced by the fame that country enjoys with prod...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Online Access: | http://eprints.nottingham.ac.uk/21249/ http://eprints.nottingham.ac.uk/21249/1/Xia.pdf |