Low Price Guarantees in Markets with Low Search Costs
Offers by retailers to match or beat a competitor's lower price are ubiquitous in both consumer and industrial markets. The conventional understanding of these practices is that such firms are attempting to be as competitive as possible by selling at the lowest price in the market. Numerous gam...
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Format: | Dissertation (University of Nottingham only) |
Language: | English |
Published: |
2007
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Online Access: | http://eprints.nottingham.ac.uk/21072/ http://eprints.nottingham.ac.uk/21072/1/07MAlixah13.pdf |