Relationship Marketing in Service Organizations: A Review of the Dynamics of Agency-client Relationships
Ongoing relationships between businesses and their customers are receiving renewed interest in marketing as increasing number of firms are shifting their attention from transactional to relationship marketing (Sheth and Parvatiyar 1995). Companies are increasingly realising the importance of custome...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2006
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| Online Access: | http://eprints.nottingham.ac.uk/20650/ http://eprints.nottingham.ac.uk/20650/1/06MBAlixso1.pdf |