Gen Y Online Shopping Intention towards Electronic products in Kuala Lumpur
The purpose of this study is to determine the investigation that influences the intention of online purchase of electronic products among the Gen Y in Kuala Lumpur. The development of technology, which spark the growth of Internet hence changing shopping pattern from traditional to online shopping....
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| Format: | Thesis |
| Language: | English |
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2016
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| Online Access: | http://eprints.intimal.edu.my/938/ http://eprints.intimal.edu.my/938/1/226.pdf |