Factors Influencing Online Game Addiction and Online Game Satisfaction and Loyalty
Purpose – The paper’s aim is to explore the factors that affect the online game addiction and the role that online game addiction plays in the relationship between online satisfaction and loyalty. Methodology – A survey of online game players was conducted, with 300 valid responses collected. Struc...
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| Format: | Thesis |
| Language: | English |
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2014
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| Online Access: | http://eprints.intimal.edu.my/873/ http://eprints.intimal.edu.my/873/1/185.pdf |