The Impact of Consumer Empowerment on Customer Satisfaction in Banking

It is evident from the literature that linking customer empowerment to consumer satisfaction has become important. Customer involvement, firm’s responsiveness and face-to-face contact are the contexts measured for the above relationship. Consumer tastes, preferences, and behavior continuously chang...

Full description

Bibliographic Details
Main Author:	Abubakar Ally, Ahmed Baalwy
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/859/ http://eprints.intimal.edu.my/859/1/172.pdf

id	intimal-859
recordtype	eprints
spelling	intimal-8592017-07-20T08:02:27Z http://eprints.intimal.edu.my/859/ The Impact of Consumer Empowerment on Customer Satisfaction in Banking Abubakar Ally, Ahmed Baalwy HD28 Management. Industrial Management It is evident from the literature that linking customer empowerment to consumer satisfaction has become important. Customer involvement, firm’s responsiveness and face-to-face contact are the contexts measured for the above relationship. Consumer tastes, preferences, and behavior continuously change with time. There is wide recognition of the importance of customer empowerment and satisfaction. However, there is very limited literature that discusses impact of such relationship in the banking industry. The literature disregards the factors of customer involvement, firm’s responsiveness, and face to face contact, while it is considered that customer empowerment is major driver for consumer satisfaction. The objective of this research is to investigate the relationship between customer empowerment and customer satisfaction, and to study how this relationship is influenced by customer involvement, responsiveness to consumers, and face to face contact between the customer and employee. To achieve this objective, a quantitative approach will be used with questionnaire as tool. SPSS software is used for descriptive analysis and PLS estimation software was used to test the relationships among the constructs. The findings of the study indicate that customer empowerment has a positive impact on customer satisfaction and customer involvement. On the other hand, customer involvement has a negative insignificance on customer satisfaction. Whereas, firm’s responsiveness and face-to-face contact have an indirect moderating effect on customer satisfaction. The results contribute to the body of knowledge on the role of customer empowerment in banking. 2014 Thesis NonPeerReviewed text en http://eprints.intimal.edu.my/859/1/172.pdf Abubakar Ally, Ahmed Baalwy (2014) The Impact of Consumer Empowerment on Customer Satisfaction in Banking. Masters thesis, INTI International University.
repository_type	Digital Repository
institution_category	Local University
institution	INTI International University
building	INTI Institutional Repository
collection	Online Access
language	English
topic	HD28 Management. Industrial Management
spellingShingle	HD28 Management. Industrial Management Abubakar Ally, Ahmed Baalwy The Impact of Consumer Empowerment on Customer Satisfaction in Banking
description	It is evident from the literature that linking customer empowerment to consumer satisfaction has become important. Customer involvement, firm’s responsiveness and face-to-face contact are the contexts measured for the above relationship. Consumer tastes, preferences, and behavior continuously change with time. There is wide recognition of the importance of customer empowerment and satisfaction. However, there is very limited literature that discusses impact of such relationship in the banking industry. The literature disregards the factors of customer involvement, firm’s responsiveness, and face to face contact, while it is considered that customer empowerment is major driver for consumer satisfaction. The objective of this research is to investigate the relationship between customer empowerment and customer satisfaction, and to study how this relationship is influenced by customer involvement, responsiveness to consumers, and face to face contact between the customer and employee. To achieve this objective, a quantitative approach will be used with questionnaire as tool. SPSS software is used for descriptive analysis and PLS estimation software was used to test the relationships among the constructs. The findings of the study indicate that customer empowerment has a positive impact on customer satisfaction and customer involvement. On the other hand, customer involvement has a negative insignificance on customer satisfaction. Whereas, firm’s responsiveness and face-to-face contact have an indirect moderating effect on customer satisfaction. The results contribute to the body of knowledge on the role of customer empowerment in banking.
format	Thesis
author	Abubakar Ally, Ahmed Baalwy
author_facet	Abubakar Ally, Ahmed Baalwy
author_sort	Abubakar Ally, Ahmed Baalwy
title	The Impact of Consumer Empowerment on Customer Satisfaction in Banking
title_short	The Impact of Consumer Empowerment on Customer Satisfaction in Banking
title_full	The Impact of Consumer Empowerment on Customer Satisfaction in Banking
title_fullStr	The Impact of Consumer Empowerment on Customer Satisfaction in Banking
title_full_unstemmed	The Impact of Consumer Empowerment on Customer Satisfaction in Banking
title_sort	impact of consumer empowerment on customer satisfaction in banking
publishDate	2014
url	http://eprints.intimal.edu.my/859/ http://eprints.intimal.edu.my/859/1/172.pdf
first_indexed	2018-09-05T09:12:37Z
last_indexed	2018-09-05T09:12:37Z
_version_	1610758234015006720

The Impact of Consumer Empowerment on Customer Satisfaction in Banking

Similar Items