Factors Influencing the Purchasing Behavior of Traditional Chinese Medicine (TCM) in Malaysia
As the improvement of age, more people witness the development of traditional culture. Traditional Chinese Medicine (TCM) is one of them and it becomes popular in the global because it does not have much side-effects on human bodies. However, the status of TCM in Malaysia is not very high, thus this...
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| Format: | Thesis |
| Language: | English |
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2014
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| Online Access: | http://eprints.intimal.edu.my/858/ http://eprints.intimal.edu.my/858/1/171.pdf |