Celebrity Endorsement in the Airline Industry of Malaysia
The practice of celebrities being used for representation services other than performing their actual job as either an actor or an athlete, such as endorsements has proliferated over time. Despite the cost and the risks involved with this technique of advertising, it is been used quite extensively i...
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| Format: | Thesis |
| Language: | English |
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2014
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| Online Access: | http://eprints.intimal.edu.my/843/ http://eprints.intimal.edu.my/843/1/156.pdf |