Purchase Intention towards Life Insurance Policies among Generation Y
In the recent years, the life insurance industry has experienced a rapid growth in Malaysia. Yet, the penetration rate of Life insurance remains low, as compared with the other Asian countries. Obviously, there is large room for improvement in the life insurance sectors in Malaysia. Besides that, th...
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| Format: | Thesis |
| Language: | English |
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2014
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| Online Access: | http://eprints.intimal.edu.my/819/ http://eprints.intimal.edu.my/819/1/148.pdf |