The Shift from Traditional Marketing to Entrepreneurial Marketing Practices: A Literature Review
Small and medium enterprise(SME) have always been an interesting subject for research. In comparison to larger business organizations, SMEs faced many challenges including how they manage daily marketing activities and make marketing related decision. This study compiles the related literature rev...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Redfame Publishing
2015
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/632/ http://eprints.intimal.edu.my/632/ http://eprints.intimal.edu.my/632/ http://eprints.intimal.edu.my/632/1/The%20Shift%20from%20Traditional%20Marketing%20to%20Entrepreneurial%20Marketing.pdf |