Advertisement effectiveness and choice of fast food restaurant: an exploratory study of Malay Muslim consumers

The purpose of this paper is to explore customer’s views on fast food restaurants advertising. Data were collected by using convenient sampling method from Klang Valley area, Malaysia. 350 questionnaires were distributed and recorded with a response rate of 85 per cent. The result of the research sh...

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Bibliographic Details
Main Authors:	Haque, Ahasanul, Sayyed Ahmad, Mohd. Ismail
Format:	Monograph
Language:	English
Published:	s.n 2012
Subjects:	HB801 Consumption. Demand
Online Access:	http://irep.iium.edu.my/33603/ http://irep.iium.edu.my/33603/ http://irep.iium.edu.my/33603/1/EDW_A10-181-0728..pdf

id	iium-33603
recordtype	eprints
spelling	iium-336032014-12-23T07:24:31Z http://irep.iium.edu.my/33603/ Advertisement effectiveness and choice of fast food restaurant: an exploratory study of Malay Muslim consumers Haque, Ahasanul Sayyed Ahmad, Mohd. Ismail HB801 Consumption. Demand The purpose of this paper is to explore customer’s views on fast food restaurants advertising. Data were collected by using convenient sampling method from Klang Valley area, Malaysia. 350 questionnaires were distributed and recorded with a response rate of 85 per cent. The result of the research shows that Malay Muslim customers are more attracted by internet advertisement followed by commercial advertising; print advertisement; likeability towards advertisements; entertainments in advertisements, made less of a contribution. The findings suggested some significant of implications which will help advertisers to create better fast food restaurant advertisements. For example, managers can change their slogans based on current situations which will help them to prepare on create suitable advertising for customers. s.n 2012-02-13 Monograph NonPeerReviewed application/pdf en http://irep.iium.edu.my/33603/1/EDW_A10-181-0728..pdf Haque, Ahasanul and Sayyed Ahmad, Mohd. Ismail (2012) Advertisement effectiveness and choice of fast food restaurant: an exploratory study of Malay Muslim consumers. Research Report. s.n, Kuala Lumpur. (Unpublished) EDW A10-181-0728
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HB801 Consumption. Demand
spellingShingle	HB801 Consumption. Demand Haque, Ahasanul Sayyed Ahmad, Mohd. Ismail Advertisement effectiveness and choice of fast food restaurant: an exploratory study of Malay Muslim consumers
description	The purpose of this paper is to explore customer’s views on fast food restaurants advertising. Data were collected by using convenient sampling method from Klang Valley area, Malaysia. 350 questionnaires were distributed and recorded with a response rate of 85 per cent. The result of the research shows that Malay Muslim customers are more attracted by internet advertisement followed by commercial advertising; print advertisement; likeability towards advertisements; entertainments in advertisements, made less of a contribution. The findings suggested some significant of implications which will help advertisers to create better fast food restaurant advertisements. For example, managers can change their slogans based on current situations which will help them to prepare on create suitable advertising for customers.
format	Monograph
author	Haque, Ahasanul Sayyed Ahmad, Mohd. Ismail
author_facet	Haque, Ahasanul Sayyed Ahmad, Mohd. Ismail
author_sort	Haque, Ahasanul
title	Advertisement effectiveness and choice of fast food restaurant: an exploratory study of Malay Muslim consumers
title_short	Advertisement effectiveness and choice of fast food restaurant: an exploratory study of Malay Muslim consumers
title_full	Advertisement effectiveness and choice of fast food restaurant: an exploratory study of Malay Muslim consumers
title_fullStr	Advertisement effectiveness and choice of fast food restaurant: an exploratory study of Malay Muslim consumers
title_full_unstemmed	Advertisement effectiveness and choice of fast food restaurant: an exploratory study of Malay Muslim consumers
title_sort	advertisement effectiveness and choice of fast food restaurant: an exploratory study of malay muslim consumers
publisher	s.n
publishDate	2012
url	http://irep.iium.edu.my/33603/ http://irep.iium.edu.my/33603/ http://irep.iium.edu.my/33603/1/EDW_A10-181-0728..pdf
first_indexed	2018-09-07T05:32:51Z
last_indexed	2018-09-07T05:32:51Z
_version_	1610925601340784640

Advertisement effectiveness and choice of fast food restaurant: an exploratory study of Malay Muslim consumers

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