High-Performing Corporate Communications Teams: Views of Top CCOs
A study of the views of the chief communications officers (CCOs) at large organizations revealed views about “high performance” of the communication function is considered more in terms of the entire organization than evaluation only of the communications or public relations function. Depth inter...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2018-02-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/2.-High-Performing-Corporate-Communication-Teams-1-1.pdf |