The Effects of Corporate Social Responsibility (CSR) Fit and CSR Consistency on Company Evaluation: The Role of CSR Support

The Effects of Corporate Social Responsibility (CSR) Fit and CSR Consistency on Company Evaluation: The Role of CSR Support

With growing interest in corporate social responsibility (CSR), companies are utilizing it as a public relation (PR) tool for corporate image change. Previous research suggests that the fit between a company and CSR activity is a key determinant of CSR success. They show that, the higher the CSR fit...

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Bibliographic Details
Main Authors: Dongho Yoo, Jieun Lee
Format: Article
Language:English
Published: MDPI AG 2018-08-01
Series:Sustainability
Subjects:
CSR
CSR fit
CSR consistency
CSR support
perceived CSR motive
company evaluation
Online Access:http://www.mdpi.com/2071-1050/10/8/2956

Internet

http://www.mdpi.com/2071-1050/10/8/2956

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