The Formation of Financial Strategy of Enterprise in the Hotel Industry

The article is aimed at researching the process of formation of the financial strategy of enterprise and its substantiating within the system of enterprise development management. The sequence of stages of formation of financial strategy is presented. It is proved that the financial strategy is the...

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Main Author:	Zavidna Liudmyla D.
Format:	Article
Language:	English
Published:	Research Centre of Industrial Problems of Development of NAS of Ukraine 2018-04-01
Series:	Bìznes Inform
Subjects:	financial strategy of enterprise formation of financial strategy enterprises of hotel industry result of economic activity result of financial activity Franchon – Romane matrix of financial equilibrium
Online Access:	http://www.business-inform.net/export_pdf/business-inform-2018-4_0-pages-430_435.pdf

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spelling	doaj-art-8dd7fdb65c2c418aaafebf2e4d6496f72018-08-30T11:59:57ZengResearch Centre of Industrial Problems of Development of NAS of UkraineBìznes Inform2222-44592311-116X2018-04-014483430435The Formation of Financial Strategy of Enterprise in the Hotel IndustryZavidna Liudmyla D.0Candidate of Sciences (Agriculture), Associate Professor, Candidate on Doctor Degree, Department of Hotel and Restaurant Business, Kyiv National University of Trade and EconomicsThe article is aimed at researching the process of formation of the financial strategy of enterprise and its substantiating within the system of enterprise development management. The sequence of stages of formation of financial strategy is presented. It is proved that the financial strategy is the guiding vector of management of enterprise and its production-economic activity in the contemporary globalized, dynamic, and competitive market environment. The mechanism of diagnostics of the financial strategy of enterprise is proposed on the basis of results of an analysis of efficient resource potential management and an assessment of financial status of 21 enterprises in the hotel industry from 10 regions of Ukraine and the city of Kyiv. In order to determine the rehabilitation ability of enterprise in the hotel industry, the Franchon – Romane matrix of financial strategy has been built. The proposed mechanism for diagnostics of the financial strategy of hotel enterprises will provide to integrated assessing of the financial stability of enterprise and the depth of financial crisis, taking into consideration the objectives of functioning and the results of activity according to the following key parameters: liquidity, financial stability, and profitability. http://www.business-inform.net/export_pdf/business-inform-2018-4_0-pages-430_435.pdffinancial strategy of enterpriseformation of financial strategyenterprises of hotel industryresult of economic activityresult of financial activityFranchon – Romane matrix of financial equilibrium
institution	Open Data Bank
collection	Open Access Journals
building	Directory of Open Access Journals
language	English
format	Article
author	Zavidna Liudmyla D.
spellingShingle	Zavidna Liudmyla D. The Formation of Financial Strategy of Enterprise in the Hotel Industry Bìznes Inform financial strategy of enterprise formation of financial strategy enterprises of hotel industry result of economic activity result of financial activity Franchon – Romane matrix of financial equilibrium
author_facet	Zavidna Liudmyla D.
author_sort	Zavidna Liudmyla D.
title	The Formation of Financial Strategy of Enterprise in the Hotel Industry
title_short	The Formation of Financial Strategy of Enterprise in the Hotel Industry
title_full	The Formation of Financial Strategy of Enterprise in the Hotel Industry
title_fullStr	The Formation of Financial Strategy of Enterprise in the Hotel Industry
title_full_unstemmed	The Formation of Financial Strategy of Enterprise in the Hotel Industry
title_sort	formation of financial strategy of enterprise in the hotel industry
publisher	Research Centre of Industrial Problems of Development of NAS of Ukraine
series	Bìznes Inform
issn	2222-4459 2311-116X
publishDate	2018-04-01
description	The article is aimed at researching the process of formation of the financial strategy of enterprise and its substantiating within the system of enterprise development management. The sequence of stages of formation of financial strategy is presented. It is proved that the financial strategy is the guiding vector of management of enterprise and its production-economic activity in the contemporary globalized, dynamic, and competitive market environment. The mechanism of diagnostics of the financial strategy of enterprise is proposed on the basis of results of an analysis of efficient resource potential management and an assessment of financial status of 21 enterprises in the hotel industry from 10 regions of Ukraine and the city of Kyiv. In order to determine the rehabilitation ability of enterprise in the hotel industry, the Franchon – Romane matrix of financial strategy has been built. The proposed mechanism for diagnostics of the financial strategy of hotel enterprises will provide to integrated assessing of the financial stability of enterprise and the depth of financial crisis, taking into consideration the objectives of functioning and the results of activity according to the following key parameters: liquidity, financial stability, and profitability.
topic	financial strategy of enterprise formation of financial strategy enterprises of hotel industry result of economic activity result of financial activity Franchon – Romane matrix of financial equilibrium
url	http://www.business-inform.net/export_pdf/business-inform-2018-4_0-pages-430_435.pdf
_version_	1612663856054665216

The Formation of Financial Strategy of Enterprise in the Hotel Industry

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