Expanding protection motivation theory: investigating an application to animal owners and emergency responders in bushfire emergencies

Abstract Background Protection Motivation Theory (PMT) was developed by Rogers in 1975, to describe how individuals are motivated to react in a self-protective way towards a perceived health threat. Rogers expected the use of PMT to diversify over time, which has proved true over four decades. The p...

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Bibliographic Details
Main Authors: Rachel Westcott, Kevin Ronan, Hilary Bambrick, Melanie Taylor
Format: Article
Language:English
Published: BioMed Central 2017-04-01
Series:BMC Psychology
Subjects:
Online Access:http://link.springer.com/article/10.1186/s40359-017-0182-3