A Longitudinal analysis of the Porterian paradigm utilization in Brazil
The purpose of this article is to investigate to what extent Michael Porter's ideas keep attracting the interest of Brazilian researchers vis-à-vis other possibilities. In this research, we conceptualize Porter's paradigm by the the following elements: strategic groups, generic strategies,...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
FUCAPE Business School
2010-01-01
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| Series: | BBR: Brazilian Business Review |
| Online Access: | http://www.redalyc.org/articulo.oa?id=123021648002 |