A study of interaction of materialism and money attitude and its impact on car purchase
The present study investigates how the interaction of materialism and money attitude affects individuals choice of car price range in recent purchases (i.e., within the past six months). Car purchase behavior in terms of car price range has also been tested for different income groups, age groups an...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2015-10-01
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| Series: | Management şi Marketing |
| Subjects: | |
| Online Access: | http://www.degruyter.com/view/j/mmcks.2015.10.issue-3/mmcks-2015-0017/mmcks-2015-0017.xml?format=INT |