Social Boycott
Purpose – Based on Corporate Social Responsibility (CSR) aspects, Social Boycott is presented in this paper as an amplification of the Labor Boycott concept. Design/methodology/approach – A statistical experiment with 240 individuals has been carried out, so that it could verify if consumers’ pe...
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| Format: | Article |
| Language: | Spanish |
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Fundação Escola de Comércio Álvares Penteado
2017-02-01
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| Series: | Revista Brasileira de Gestão De Negócios |
| Subjects: | |
| Online Access: | https://rbgn.fecap.br/RBGN/article/view/2868/pdf |