Effects of nutrient content claims, sports celebrity endorsements and premium offers on pre-adolescent children's food preferences: experimental research

Effects of nutrient content claims, sports celebrity endorsements and premium offers on pre-adolescent children's food preferences: experimental research

Objectives: To assess pre-adolescent children's responses to common child-oriented front-of-pack food promotions.Methods: Between-subjects, web-based experiment with four front-of-pack promotion conditions onenergy-dense and nutrient-poor (EDNP) foods: no promotion [control]; nutrient content c...

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Bibliographic Details
Main Authors: Dixon, H., Scully, M., Niven, P., Kelly, B., Chapman, K., Donovan, Robert, Martin, J ., Baur, L., Crawford, D., Wakefield, M.
Format: Journal Article
Published: Wiley-Blackwell Publishing Ltd 2014
Subjects:
food promotions
food marketing
experiment
Children
Online Access:http://hdl.handle.net/20.500.11937/4842

Internet

http://hdl.handle.net/20.500.11937/4842

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