The perceived importance of cultural priority for global business operations: a study of Malaysian managers

The importance of understanding culture is vital for establishing effective business practices in the global arena. This study explored the perceived importance of cultural priority for global business operations among 132 Malaysian managers, who were attending the executive managerial development p...

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Bibliographic Details
Main Author: Liu, Yi
Format: Journal Article
Published: Singapore Human Resources Institute 2012
Online Access:http://rphrm.curtin.edu.au/2012/issue1/cultural_priority.html
http://hdl.handle.net/20.500.11937/47610