Understanding Consumer Reactions to Offshore Outsourcing of Customer Services
Offshore outsourcing is a fast-growing aspect of the world economy today and it has drawn attention from policy makers as well as public at large in many developed countries. However, there is hardly any research on how outsourcing of customer services may influence individual consumers, their perce...
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| Format: | Book Chapter |
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Idea Group Publishing
2006
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| Online Access: | http://hdl.handle.net/20.500.11937/45477 |