Metaphoric Reasoning and the Classification of eTeaching/eLearning Platforms as Supermarkets, Schools and Airports

This paper introduces conceptual metaphors, such as ‘supermarkets’ for LMSs, ‘schools’ for LAMS and ‘airports’ for VLE 2.0 applications, to project inferential structures and particular characteristics from familiar sources. The primary aim of this conceptualisation is to establish knowledge buildin...

Full description

Bibliographic Details
Main Authors: Dobozy, Eva, Reynolds, Patricia, Schonwetter, Dieter
Other Authors: Gary Marks
Format: Conference Paper
Published: Association for the Advancement of Computing in Education (AACE) 2011
Online Access:http://www.editlib.org/p/38001
http://hdl.handle.net/20.500.11937/43778