Offer quality: perceptual differences between Australian rock lobster exporters and Japanese rock lobster importers
An empirical examination of the perceived difference in product offer quality between WA rock lobster exporters and their respective Japanese importers revealed that consistent quality, a willingness to provide market information and a willingness to meet importer's immediate needs were the mos...
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| Format: | Conference Paper |
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Griffith University
2000
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| Online Access: | http://hdl.handle.net/20.500.11937/43090 |