‘We’re not told why – we’re just told’: qualitative reflections about the Western Australian Go for 2&5 fruit and vegetable campaign

Objective: To explore why there is a lack of acceptance among Western Australian (WA) adults of the Go for 2&5®fruit and vegetable social marketing message to consume at least five servings of vegetables per day. Design: A series of focus group discussions comprised of homogeneous groups varied...

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Bibliographic Details
Main Authors: Carter, Owen, Pollard, Christina, Atkins, J., Milliner, J., Pratt, Steve
Format: Journal Article
Published: Cambridge University Press 2011
Online Access:http://hdl.handle.net/20.500.11937/40168