Revisiting the blurring practices between editorials and advertising
This study aims to compare the perceptions of agencies, advertisers and media consumers on the blurring practices commonly used to confuse editorial and advertising. The findings did not substantiate the concerns that the blurring content is misleading to the players in the industry. Advertisers and...
| Main Authors: | , |
|---|---|
| Format: | Working Paper |
| Published: |
School of Marketing, Curtin Business School
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/40092 |