The Case for Social Enterprise
The bottom of the pyramid (BoP) approach popularised Prahalad (2004) as well as other writers such as Hart (2005) and London (2007), calls for the engagement of business with the bottom segment of the global income pyramid, and has attracted considerable attention and debate. The BoP lens is applied...
Main Authors: | , , , |
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Format: | Book Chapter |
Published: |
Common Ground Publishing LLC
2013
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Online Access: | http://hdl.handle.net/20.500.11937/39181 |