How has alcohol advertising in traditional and online media in Australia changed? Trends in advertising expenditure 1997-2011
Introduction and Aims - The aim of this study was to determine changes in advertising expenditures across eight media channels for the four main alcohol beverage types and alcohol retailers in Australia. Design and Methods - Yearly advertising expenditures between January 1997 and December 2011 obta...
| Main Authors: | , , , , , , , |
|---|---|
| Format: | Journal Article |
| Published: |
Blackwell Publishing
2015
|
| Online Access: | http://hdl.handle.net/20.500.11937/38624 |