Beyond the Corporate Lens: The Use of Humor in Activist Communication
Less structured types of activism, such as community groups and social movements, are prevalent in society, but have been largely ignored in scholarly PR research to date. This article highlights humour as a communications tool in grassroots activism, thereby adding to the discipline’s understanding...
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| Format: | Book Chapter |
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Peter Lang Publishing Inc.
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/38272 |