Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptualframework
Impulse buying and variety seeking are both low-effort feelings-based behaviours with similar psychological origins. However, there is little research exploring the common sociopsychological processes regulating these behaviours. This gap is addressed with a conceptual framework incorporating the di...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Routledge
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/3705 |