Exploring the antecedents and consequences of trust between vegetable farmers and their preferred trading partners in Southern Mindanao
It is widely accepted that trust is the critical determinant of a good buyer-seller relationship. Using trust as the dependent variable, various measures of the farmers' satisfaction with the exchange, power-dependence and the relationship specific investments preferred trading partners provide...
| Main Authors: | , , , , , , , , |
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| Format: | Conference Paper |
| Published: |
ISHS
2006
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| Subjects: | |
| Online Access: | http://www.actahort.org http://www.actahort.org http://hdl.handle.net/20.500.11937/35554 |